THE ECOLOGICAL BENEFITS OF HEMP
Hemp is great! The entire hemp plant can be used so there is essentially no waste, but more importantly the hemp plant has a small ecological footprint and therefore it minimally burdens our planet. We believe there should be a balance wherein people can enjoy beautiful products without harming nature, and therefore we use hemp as our main raw material. Hemp loves our planet and our planet loves hemp. This is why: hemp grows superfast (70 to 11 days) on almost any type of land. In comparison to other plants, it doesn’t need a lot to grow. Except love and the will to grow it.
Can you imagine a day without water? Probably not. Did you know two thirds of the world population have experienced water scarcity in some form? Even in developed countries it is becoming harder to meet the water demand. We waste water without thinking about it because we take it for granted. The increasing water shortage is real and we should start to save water in every way possible.
Hemp can make a real difference in our water consumption. The plant requires between 2.401 and 3.401 liters of water to produce 1 kilogram of usable hemp fibers. In comparison, cotton requires 9.758 liters of water to produce 1 kilogram of usable cotton fibers. So, when you buy hemp you save the planet and all of us a lot of water
Pesticides and herbicides are designed to protect plants against weeds, fungi and insects. They do exactly that and more. These chemicals have harmful effects on virtually every lifeform on the earth, in the lakes, in the oceans and in nature in general. Luckily, the hemp plant is a natural pest repellent, so it doesn’t really need any pesticides. Would you want products which were sprayed by pesticides and herbicides? If your answer is no, you should consider buying hemp.
Land can be used for so many important things. One of the most important being farming. Did you know only about 36% of all land is suitable for crop production to some degree? Even more important, of this 36% we are already using 11.6% of farmland for our crops. This means it is becoming more difficult for us to find arable land.
High scale deforestation is currently being used to create new arable land. Is this a sustainable solution? We think it’s not, as forests are the lungs of our earth and we depend on them to purify our water and air
Our hemp fibers are locally sourced in Europe and also further processed in Europe. By decreasing the distance between our suppliers and production sites, it greatly reduces the overall greenhouse gas emissions emitted by our business processes. Transportation equates to 14 percent of the worldwide greenhouse gas emissions.
Our packaging is designed as minimalistic as possible to reduce material use. This leads to less energy consumption. Furthermore, we choose sustainable raw materials to package our products. Lastly, our packaging is fully biodegradable. So it can be decomposed in nature.
ZERO WASTE PRINCIPLES
Why would you throw something away if there’s still a use for it? You wouldn’t and neither would we. That’s why we strive to be as circular as possible. This is accomplished by focusing on minimising waste by design and incentivizing consumers to return products by offering recycle discount codes. If there are no more ways to reuse the hemp fabrics, they will be composted to give back these valuable resources to nature.